In late 2001, Christine Jones joined a tiny little Internet start-up with the crazy name, Go Daddy. As the company’s first lawyer, she developed Go Daddy’s legal operations from the ground up. Despite joining a technology company, she quickly discovered that technology devoted to operating in-house law departments was basically non-existent.
When Tanya Avila joined the Go Daddy legal department a few years later, she and Christine put their heads together to tackle a problem that many legal departments still face today – too many versions of customer agreements and no great way to manage them.
Although the Internet was growing crazy fast at that time, the market hadn’t caught up with demand, and solutions for in-house lawyers had to be home grown. So, they created a system, with the help of the Go Daddy dev team, to manage multiple EULAs, policies, customer agreements, and the like for the Go Daddy family of companies, which had grown to include a broad array of subsidiaries.
Since then, they have both focused on finding ways to develop and implement repeatable, template-able, sustainable processes and technologies to improve the measurability, efficiency, standardization, and effectiveness of their respective legal teams, in a variety of contexts.
While “legal technology” has become increasingly more available in the intervening years, most off-the-shelf products are still designed for law firms and other professional services firms. Although well intended, most solutions available today do not take into consideration that in-house law departments are business units, and not traditional professional services organization. This has left many in-house lawyers where Christine and Tanya started – without perfect solutions.
Because in-house workloads, work-flows and work processes are intertwined with business in a way most existing legal technology does not support, and because they have felt the pain of spending tens and even hundreds of thousands of dollars on tools that fail to consolidate all in-house legal needs in one place, Christine and Tanya decided to turn their experiences into a market solution.
So, they created a solution for in house lawyers by in house lawyers. They call it “ALOE.”
- More than 50 years of combined legal and technology experience.
- Locations in Phoenix and Austin
- Named after Bigfork, Montana. Because it sounds cool.
Christine is the former Executive Vice President, General Counsel & Corporate Secretary for Go Daddy. Christine has been a leader in the fight to make the Internet better and safer for users, particularly children. She has testified numerous times before Congress and helped push through numerous bills such as the Ryan Haight Online Pharmacy Consumer Protection Act, the Protect Our Children Act, and the Keeping the Internet Devoid of Sexual Predators Act. As an early leader in technology law, she has a unique understanding of the context and history of where we started and where we need to go on privacy, cybersecurity, network security/ stability, and other critical infrastructure issues. Currently semi-retired, Christine spends her time as a policy enthusiast, philanthropist, occasional republican political candidate and entrepreneur. She is always looking for a way to serve.
After starting her legal career at a little known internet company (GoDaddy.com), Tanya moved to Austin, TX and made a habit of being the first in house counsel for start-up/high growth technology companies. Throughout her career, Tanya has focused on integrating legal strategy, operational efficiency and business sense into the role of the legal department in growing technology companies. As a graduate of Arizona State Univeristy and ASU College of Law, she is a member of the Arizona and Texas state bars. In her spare time, she watches HGTV, blogs about the inner workings of the in house legal department (InHouseOutTakes.com) and enjoys spending time with the future boy band, “The Avila Boys”, aka her sons.